November 2019

Can Dumbing Down Your Email Updates Make You More Money?

    There are certain politicians who have made it an art form to speak in 8th grade English. Now, their critics have a field day with this speaking style because they think these politicians are being condescending. They think that these professional legislators and executives are talking down to people. Well, there’s actually quite a bit of method to the madness. You have to understand that in our modern society, people… Read More »Can Dumbing Down Your Email Updates Make You More Money?

    Ignore This Question and You Will Fail in Email Marketing (and All Other Forms of Marketing!)

      Fact: your customers don’t exist to give you money. I know it sounds crazy, I know it’s probably quite a revelation, but let’s get real here. Other people don’t exist to put dollars in your pocket. I know, it’s hard to believe, but it’s true. Unfortunately, so many marketers promote products and send out email updates with the opposite assumption. They think that the reason why people joined their mailing… Read More »Ignore This Question and You Will Fail in Email Marketing (and All Other Forms of Marketing!)