January 2020

Strategy #3 Facebook Instant Experience Ad

    Instant Experience ads (previously Canvas ads) are an immersive, full-screen experience that the platform calls a “powerful storytelling tool. Most of your clientele are swiping Facebook on their mobiles. Because mobile speeds have long been super slow, Facebook is making things easier on viewers by eliminating that pesky load time. Instant experiences can be tied to a series of goals.  These work great when you wish to showcase multiple eCommerce products… Read More »Strategy #3 Facebook Instant Experience Ad

    Strategy #2 The 24/7 Customer Experience

      When Econsultancy and Adobe conducted their Annual Digital Trends report, they asked B2B companies to state the single most exciting opportunity for 2020, Customer experience (or CX) came in first (beating content marketing, video marketing and social!). The Temkin Group found that companies that earn $1 billion annually can expect to earn, on average, an additional $700 million within 3 years of investing in customer experience. For SaaS companies in particular, they can expect to increase revenue by $1 billion.… Read More »Strategy #2 The 24/7 Customer Experience

      Strategy #1 Let Your Audience Market For You

        According to statistics, 92% of consumers trust recommendations they get from friends and family, which brings us to our first key strategy: let your target audience market for you. This strategy works great in boosting legitimacy and trust in the eyes of a consumer base wary of gimmicks and paid endorsements. There’s a number of ways you can integrate this into your business. The best & easiest way is to get in… Read More »Strategy #1 Let Your Audience Market For You