March 2020

ABM: The Right Way for Accountants & Lawyers to get the right leads.

    We’ve all heard how good account-based marketing (ABM) can be for your B2B business, but did you know it’s also great for your customers? It’s not often revenue goals and customer needs align as well as they do with account-centric strategies. Here are the four ways ABM done well is as much a win for your customers as it is for your growth targets: ABM win #1: We listen to our customers… Read More »ABM: The Right Way for Accountants & Lawyers to get the right leads.

    7 Simple Marketing Strategies for Tech Companies on a Budget

      Marketing and sales are vital to the success of any tech company. That’s not news. But let’s face it. Budget matters. Not all companies have the wherewithal to do what some of the biggies do. For instance, Salesforce and Tableau each spent a whopping 53% of their revenue on sales and marketing in 2014, while Constant Contact spent 38% and Manhattan Associates 12%. But before you laugh or throw your hand up… Read More »7 Simple Marketing Strategies for Tech Companies on a Budget

      Effective Remarketing Campaign for Law Firms

        Reaching out to your existing can help DOUBLE your number of leads at a fraction of cost. Retarget your visitors, before somebody else snatches your Prospects! Legal Customers Act Fast! Remarketing for a law firm is a law firm’s secret way to reconnect with the people who have bounced/exited from your website. Not all clients will fill the form or schedule an appointment on their first visit to your site,… Read More »Effective Remarketing Campaign for Law Firms

        The Best Way Accountants Can Generate Leads With Facebook Ads

          Need Some New Accounting Marketing Ideas? Use Facebook Lead Generation Ads! Most accountants or accounting firms are looking for a new idea or a way to boost business from their marketing. So if you’re here looking for an answer, you’re not the only one! Most of the time, you are probably wondering about what new methods or social platforms you can use to engage your target market and receive new… Read More »The Best Way Accountants Can Generate Leads With Facebook Ads

          Strategy #12 Newsjacking

            Strategy #12 Newsjacking Newsjacking is one of the most effective ways to get your brand noticed quickly. It usually doesn’t cost much to execute and can engage your consumers like no other content.  What is Newsjacking? Simply put, newsjacking is the art of taking a breaking news item and leveraging it to promote your brand. The idea is that every news story has a finite life cycle: if you can… Read More »Strategy #12 Newsjacking

            Strategy #7 – This strategy is to help those who are not really creative

              Strategy #7 – This strategy is to help those who are not really creative. Many without realizing it will use copyright images or will purchase Stock images. If you have budget limitations or you’d rather spend the money on a milkshake/burger than stock images, then say hello to Unsplash. Unsplash is a resource of images that you can use without worrying about copyright. You have a complete right to use… Read More »Strategy #7 – This strategy is to help those who are not really creative

              Strategy #4 How To Win Over Customers Who Won’t Let You

                Do you want to persuade more people to take action? Customer today no longer wish to be sold to. They want the decision to be their own. Most marketers will do the usual campaigns of lead magnets, blog news, webinars etc. Whatever they do they are finding today’s customer unmoved. So, what do you do? The first really should be – Why are they not reacting. The answer is so… Read More »Strategy #4 How To Win Over Customers Who Won’t Let You