July 2020

Strategy #72: Using Visual Hierarchy to gain attention

    Munich’s Direct Marketing Association, in their research notice something peculiar about subjects’ eyes when they were reading information. The subject’s eyes were not following a linear path, reading each word in succession, but instead jump around to different points in the body of the letter. So what were they looking at? The answer is the key to creating a post-click landing page that converts, with the help of what’s called… Read More »Strategy #72: Using Visual Hierarchy to gain attention

    What is Digital Marketing? A beginners guide.

      Digital marketing has become the saviour for many startups, SMB’s and SMEs during these trying times when face-to-face sales meetings is no longer a viable option. These businesses are competing to have their website rank on the first page of web results and substitute sales meeting with online onboarding email marketing. In trying to understand Digital Marketing is like trying to trek through a jungle without a guide. So, we… Read More »What is Digital Marketing? A beginners guide.