June 2022

Why Accountants are missing out on easy opportunities

    Many accounting practices are not good at leveraging social media correctly. For example, SocialCPAs and Inovautus Consulting worked together on an important study that discovered that only around 20% of the accounting practices used social media, while only around 50% of these practices tracked leads that were generated through the social media platforms. Audiences of today, spend a lot of their time on the different social media platforms, and they… Read More »Why Accountants are missing out on easy opportunities

    Which social media platform should lawyers use to maintain their law practice?

      The best social media platforms for law firms With so many social media platforms to choose from, knowing which ones are best for your business is overwhelming. The “ABA survey results” showed 76% of law firms use social media. And the social media platforms they use most are LinkedIn (93%), Facebook (63%), and Twitter (14%) – Source. We will explore five of the most popular and the best social media for… Read More »Which social media platform should lawyers use to maintain their law practice?

      Why do lawyers need to love videos of themselves?

        Video marketing is a highly underrated form of marketing for law firms. Since lawyers often have the reputation of being “stuffy”, video content can help make your firm seem more approachable while providing valuable information to your potential clients. Create videos related to the questions your audience has about the legal questions and common questions your clients ask while working with you. You can work with a videographer or video marketing… Read More »Why do lawyers need to love videos of themselves?

        How social media is leading lawyers to EAT more!

          Expertise, Authority, and Trust (EAT) are three factors that Google uses to assess the authenticity of a website, brand, or business. Since Google wants to show the best possible search results to users, it places a lot of emphasis on trust, accuracy, and authenticity. There are many ways to improve your website & social media feeds EAT. For law firms, this might include publishing case studies and substantiating claims, having… Read More »How social media is leading lawyers to EAT more!

          How lawyers can navigate their customers journey

            Today, many businesses are looking to engage their customers through multiple touchpoints. Similarly, lawyers want to be able to engage with their clients remotely, in-person and digitally. Through online marketing, law firms can approach clients on multiple channels depending on their preferences. This enhanced connectivity presents a great opportunity for lawyers to create long-lasting relationships with their clients and reduce customer acquisition costs.  What’s even better is that digital marketing… Read More »How lawyers can navigate their customers journey

            What digital marketing channels should lawyers use?

              There are many types of digital marketing that your law firm can explore, depending on its needs and budget. To get started, consider the following channels. SEO: An SEO strategy can help your law firm improve its online rankings and get more traffic and new clients online. SEO tactics such as keyword research and optimization, link building and advertising are a great way to get started. Email marketing: Building and maintaining an… Read More »What digital marketing channels should lawyers use?

              How law firms can stay open 24/7

                Even though law firms don’t operate at odd hours of the day, clients are browsing the web 24/7, looking for lawyers to hire and educative content to consume. Law firms that invest in content marketing as part of their digital strategy can grab this opportunity and reach out to potential clients even on days and hours when the business is closed. Most potential clients are not looking for lawyers during… Read More »How law firms can stay open 24/7