Even f you’re a well-established IT Firm, coming up with content marketing strategies is hard. In order to drive your desired business results, it’s important for you to always come up with new and interesting ideas.
The following tips will help for all types of content (Written Content, Video Content, Social Media Content, Multi-Channel Content, and user-oriented Content) in order to outrank the competition.
- ALWAYS INVEST IN ORGINAL RESEARCH AND TRY TO HAVE A SPOKESPERSON FOR YOUR FIRM OR COMPANY – Success lies in the originality of the content as Google loves everything original. Come up with something new in your content. For example, how the current global situation like the pandemic has affected firms and agencies. Also, try to have a spokesperson for your firm or have a collaboration as a double-edged sword for building relationships with the people you work with and their audiences.
- LEARN TO WRITE – ‘HOW-TO’ CONTENT – If you know how to write content to solve your customers’ needs, especially at the time when they need it, and know how to rank it on a search engine’s result page then you have already won half the game. Do proper keyword research to find your customer’s how-to queries.
- LEARN COMMON JARGON IN YOUR NICHE – Consider some of the jargon used frequently in your industry. Can you come up with a straightforward method to explain it? Do customers use those terms when searching? Think about creating a glossary of terms and including internal links to more reading. At this early point of the funnel, you can pull in prospects and encourage them to learn more about your offering.
Content marketing isn’t just about creating content, it’s more about providing value to your customers!