Digital Marketing Strategy

Strategy #42: Making Your Communications Credible and Engaging

    When trying to get your point across, either in speech or writing, you often only get one shot – and if you lose your audience, you may not get them back. We use The Rhetorical Triangle. Rhetoric is the ancient art of using language to persuade. If you use it well, your audience will easily understand what you’re saying, and will more likely be influenced by it. The three points on the… Read More »Strategy #42: Making Your Communications Credible and Engaging

    Strategy #22 The science behind why Facebook Retargeting leads to massive sales

      So you’ve found new audiences and managed to warm them up. This should be enough to get the sales rolling, right? Unfortunately, this isn’t how it works.As much as it would simplify things, you can’t really expect someone who’s never heard of you before to whip out their credit card. Remember that people on Facebook generally have low buying intent. They may not even realise that they have a problem… Read More »Strategy #22 The science behind why Facebook Retargeting leads to massive sales

      Strategy #34 The easiest way to find 100 fresh Ideas for Your Blog

        HubSpot’s Blog Ideas Generator This is another incredible device to create titles for your web journals. This headline generator tools encourages you in creating blog titles, as well as produces new theme thoughts for your sites. On HubSpot’s site, you’ll get three content fields where you should sort in three watchwords you wish to work with. At that point you can tap on the give me blog theme field. The… Read More »Strategy #34 The easiest way to find 100 fresh Ideas for Your Blog

        ABM: The Right Way for Accountants & Lawyers to get the right leads.

          We’ve all heard how good account-based marketing (ABM) can be for your B2B business, but did you know it’s also great for your customers? It’s not often revenue goals and customer needs align as well as they do with account-centric strategies. Here are the four ways ABM done well is as much a win for your customers as it is for your growth targets: ABM win #1: We listen to our customers… Read More »ABM: The Right Way for Accountants & Lawyers to get the right leads.

          7 Simple Marketing Strategies for Tech Companies on a Budget

            Marketing and sales are vital to the success of any tech company. That’s not news. But let’s face it. Budget matters. Not all companies have the wherewithal to do what some of the biggies do. For instance, Salesforce and Tableau each spent a whopping 53% of their revenue on sales and marketing in 2014, while Constant Contact spent 38% and Manhattan Associates 12%. But before you laugh or throw your hand up… Read More »7 Simple Marketing Strategies for Tech Companies on a Budget

            The Best Way Accountants Can Generate Leads With Facebook Ads

              Need Some New Accounting Marketing Ideas? Use Facebook Lead Generation Ads! Most accountants or accounting firms are looking for a new idea or a way to boost business from their marketing. So if you’re here looking for an answer, you’re not the only one! Most of the time, you are probably wondering about what new methods or social platforms you can use to engage your target market and receive new… Read More »The Best Way Accountants Can Generate Leads With Facebook Ads

              Strategy #12 Newsjacking

                Strategy #12 Newsjacking Newsjacking is one of the most effective ways to get your brand noticed quickly. It usually doesn’t cost much to execute and can engage your consumers like no other content.  What is Newsjacking? Simply put, newsjacking is the art of taking a breaking news item and leveraging it to promote your brand. The idea is that every news story has a finite life cycle: if you can… Read More »Strategy #12 Newsjacking

                Strategy #7 – This strategy is to help those who are not really creative

                  Strategy #7 – This strategy is to help those who are not really creative. Many without realizing it will use copyright images or will purchase Stock images. If you have budget limitations or you’d rather spend the money on a milkshake/burger than stock images, then say hello to Unsplash. Unsplash is a resource of images that you can use without worrying about copyright. You have a complete right to use… Read More »Strategy #7 – This strategy is to help those who are not really creative

                  Strategy #4 How To Win Over Customers Who Won’t Let You

                    Do you want to persuade more people to take action? Customer today no longer wish to be sold to. They want the decision to be their own. Most marketers will do the usual campaigns of lead magnets, blog news, webinars etc. Whatever they do they are finding today’s customer unmoved. So, what do you do? The first really should be – Why are they not reacting. The answer is so… Read More »Strategy #4 How To Win Over Customers Who Won’t Let You

                    Strategy #3 Facebook Instant Experience Ad

                      Instant Experience ads (previously Canvas ads) are an immersive, full-screen experience that the platform calls a “powerful storytelling tool. Most of your clientele are swiping Facebook on their mobiles. Because mobile speeds have long been super slow, Facebook is making things easier on viewers by eliminating that pesky load time. Instant experiences can be tied to a series of goals.  These work great when you wish to showcase multiple eCommerce products… Read More »Strategy #3 Facebook Instant Experience Ad