Digital Marketing Strategy

Strategy #2 The 24/7 Customer Experience

    When Econsultancy and Adobe conducted their Annual Digital Trends report, they asked B2B companies to state the single most exciting opportunity for 2020, Customer experience (or CX) came in first (beating content marketing, video marketing and social!). The Temkin Group found that companies that earn $1 billion annually can expect to earn, on average, an additional $700 million within 3 years of investing in customer experience. For SaaS companies in particular, they can expect to increase revenue by $1 billion.… Read More »Strategy #2 The 24/7 Customer Experience

    Strategy #1 Let Your Audience Market For You

      According to statistics, 92% of consumers trust recommendations they get from friends and family, which brings us to our first key strategy: let your target audience market for you. This strategy works great in boosting legitimacy and trust in the eyes of a consumer base wary of gimmicks and paid endorsements. There’s a number of ways you can integrate this into your business. The best & easiest way is to get in… Read More »Strategy #1 Let Your Audience Market For You