Landing Page

Strategy #72: Using Visual Hierarchy to gain attention

    Munich’s Direct Marketing Association, in their research notice something peculiar about subjects’ eyes when they were reading information. The subject’s eyes were not following a linear path, reading each word in succession, but instead jump around to different points in the body of the letter. So what were they looking at? The answer is the key to creating a post-click landing page that converts, with the help of what’s called… Read More »Strategy #72: Using Visual Hierarchy to gain attention