Munich’s Direct Marketing Association, in their research notice something peculiar about subjects’ eyes when they were reading information. The subject’s eyes were not following a linear path, reading each word in succession, but instead jump around to different points in the body of the letter. So what were they looking at? The answer is the key to creating a post-click landing page that converts, with the help of what’s called… Read More »Strategy #72: Using Visual Hierarchy to gain attention
Facebook is always telling us, ‘Hey, this is doing pretty well, why don’t you boost it?’ And they make it so easy with that “BOOST’ button. One-click and you’re on your way to having your post seen by so many people. But wait! Before you boost, you’ll want to have a strategy to help you get the most out of your ad spend. Boost Button vs. Ads Manager Before we… Read More »Should you use Facebook Boost OR Facebook Ads?
Digital marketing has become the saviour for many startups, SMB’s and SMEs during these trying times when face-to-face sales meetings is no longer a viable option. These businesses are competing to have their website rank on the first page of web results and substitute sales meeting with online onboarding email marketing. In trying to understand Digital Marketing is like trying to trek through a jungle without a guide. So, we… Read More »What is Digital Marketing? A beginners guide.
Due to the lockdown in different parts of the world, people are highly relying on video calls for communication. While Zoom initially picked up massive popularity soon the various security and privacy concerns discovered on the platform forced users to look for alternatives. Meanwhile, Google made some improvements to Google Meet and Google Duo including a new layout, features, increased group limit and so on, so that users have a better experience. WhatsApp, on the other hand, has already been quite popular but it’s… Read More »WhatsApp Officially Launches New, 8-Person Group Video Chat Option