You have an innovative idea…excitedly you build a brand around it that becomes your startup. Things are going great until you notice a similar startup offering the same product or service with features and options different from yours. What would you do? You must embrace competition and strategize around your competitor’s tactics. Tracking and monitoring their tactics are critical to having the edge. You don’t want to steal their methods,… Read More »Startups Are You Ready To Get In The Ring With Your Competition?
When building out your startup, it’s important to have a clear idea of what branding you want to tie with your business. A clear vision of who you are and what your brand promises to deliver is essential to winning customers over and a competitive edge in the market. Here are some things to consider when defining your vision:Your target audienceYour brand promiseYour mission/values statement The personality and voice of… Read More »Is Your Startups Vision Clear Enough For Everyone To See?
Startups Should Focus On SEO You are setting up your startup for failure by not focusing on SEO. SEO is extremely critical for startups because it helps to get your business ranked higher on search engines which bring more people to your site, and that means more potential customers. Let’s look at the benefits of having an SEO-optimized startup. Outrank Your CompetitionTwo businesses are selling a similar product or service… Read More »Startups Should Focus On SEO
You’ve got a great idea and are launching a startup. Great job on making it this far. Unfortunately, this isn’t the hardest task for operating a startup. Convincing people why they should care about it, and what makes your product or service different from the competition, is where most startups fail. If you’re running a startup, then generating traffic and leads are two of your biggest challenges. That is backed… Read More »Startup Marketing Tips For New Entrepreneurs
If you’re a startup, it’s hard enough to get things done without having to do your own marketing AND run your business. Startups are limited by their resources. You might not have enough money to cover your team’s costs. You might not have enough office space, or you might not have enough time to look for marketing professionals, hire them and manage them. Outsourcing your marketing team lets you use… Read More »Why It Is Smart For Startups To Outsource Their Marketing Team
The world of startups has always been one that appeals to self-starters, risk takers, and emerging entrepreneurs. But, what makes an entrepreneur an entrepreneur? How do you start your own business and make it work? While the answers to these questions are not always clear or easily defined, startup founders must learn and adapt to change quickly, maintaining a unique product that defines their brand. A difficult task for most… Read More »Entrepreneurs, Are You Following These Key Performance Indicators?