Strategy

Strategy #42: Making Your Communications Credible and Engaging

    When trying to get your point across, either in speech or writing, you often only get one shot – and if you lose your audience, you may not get them back. We use The Rhetorical Triangle. Rhetoric is the ancient art of using language to persuade. If you use it well, your audience will easily understand what you’re saying, and will more likely be influenced by it. The three points on the… Read More »Strategy #42: Making Your Communications Credible and Engaging

    Strategy #22 The science behind why Facebook Retargeting leads to massive sales

      So you’ve found new audiences and managed to warm them up. This should be enough to get the sales rolling, right? Unfortunately, this isn’t how it works.As much as it would simplify things, you can’t really expect someone who’s never heard of you before to whip out their credit card. Remember that people on Facebook generally have low buying intent. They may not even realise that they have a problem… Read More »Strategy #22 The science behind why Facebook Retargeting leads to massive sales

      Strategy #34 The easiest way to find 100 fresh Ideas for Your Blog

        HubSpot’s Blog Ideas Generator This is another incredible device to create titles for your web journals. This headline generator tools encourages you in creating blog titles, as well as produces new theme thoughts for your sites. On HubSpot’s site, you’ll get three content fields where you should sort in three watchwords you wish to work with. At that point you can tap on the give me blog theme field. The… Read More »Strategy #34 The easiest way to find 100 fresh Ideas for Your Blog

        Strategy #12 Newsjacking

          Strategy #12 Newsjacking Newsjacking is one of the most effective ways to get your brand noticed quickly. It usually doesn’t cost much to execute and can engage your consumers like no other content.  What is Newsjacking? Simply put, newsjacking is the art of taking a breaking news item and leveraging it to promote your brand. The idea is that every news story has a finite life cycle: if you can… Read More »Strategy #12 Newsjacking

          Strategy #7 – This strategy is to help those who are not really creative

            Strategy #7 – This strategy is to help those who are not really creative. Many without realizing it will use copyright images or will purchase Stock images. If you have budget limitations or you’d rather spend the money on a milkshake/burger than stock images, then say hello to Unsplash. Unsplash is a resource of images that you can use without worrying about copyright. You have a complete right to use… Read More »Strategy #7 – This strategy is to help those who are not really creative

            Strategy #4 How To Win Over Customers Who Won’t Let You

              Do you want to persuade more people to take action? Customer today no longer wish to be sold to. They want the decision to be their own. Most marketers will do the usual campaigns of lead magnets, blog news, webinars etc. Whatever they do they are finding today’s customer unmoved. So, what do you do? The first really should be – Why are they not reacting. The answer is so… Read More »Strategy #4 How To Win Over Customers Who Won’t Let You

              Strategy #3 Facebook Instant Experience Ad

                Instant Experience ads (previously Canvas ads) are an immersive, full-screen experience that the platform calls a “powerful storytelling tool. Most of your clientele are swiping Facebook on their mobiles. Because mobile speeds have long been super slow, Facebook is making things easier on viewers by eliminating that pesky load time. Instant experiences can be tied to a series of goals.  These work great when you wish to showcase multiple eCommerce products… Read More »Strategy #3 Facebook Instant Experience Ad

                Strategy #2 The 24/7 Customer Experience

                  When Econsultancy and Adobe conducted their Annual Digital Trends report, they asked B2B companies to state the single most exciting opportunity for 2020, Customer experience (or CX) came in first (beating content marketing, video marketing and social!). The Temkin Group found that companies that earn $1 billion annually can expect to earn, on average, an additional $700 million within 3 years of investing in customer experience. For SaaS companies in particular, they can expect to increase revenue by $1 billion.… Read More »Strategy #2 The 24/7 Customer Experience

                  Strategy #1 Let Your Audience Market For You

                    According to statistics, 92% of consumers trust recommendations they get from friends and family, which brings us to our first key strategy: let your target audience market for you. This strategy works great in boosting legitimacy and trust in the eyes of a consumer base wary of gimmicks and paid endorsements. There’s a number of ways you can integrate this into your business. The best & easiest way is to get in… Read More »Strategy #1 Let Your Audience Market For You