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Strategy #72: Using Visual Hierarchy to gain attention

    Munich’s Direct Marketing Association, in their research notice something peculiar about subjects’ eyes when they were reading information. The subject’s eyes were not following a linear path, reading each word in succession, but instead jump around to different points in the body of the letter. So what were they looking at? The answer is the key to creating a post-click landing page that converts, with the help of what’s called… Read More »Strategy #72: Using Visual Hierarchy to gain attention

    What is Digital Marketing? A beginners guide.

      Digital marketing has become the saviour for many startups, SMB’s and SMEs during these trying times when face-to-face sales meetings is no longer a viable option. These businesses are competing to have their website rank on the first page of web results and substitute sales meeting with online onboarding email marketing. In trying to understand Digital Marketing is like trying to trek through a jungle without a guide. So, we… Read More »What is Digital Marketing? A beginners guide.

      Strategy #71: Become a better writer like Hemingway

        The Hemingway app will make you a better writer. Period. It will show you how to cut out the jargon. Same for long sentences, unnecessary adverbs, superlative adjectives, and passive phrases. It’s super easy to use, too: Simply paste your writing into the Hemingway app Visually see what works, what doesn’t Make your changes, to do more of what does work Publish your polished piece Use the Hemingway app often to… Read More »Strategy #71: Become a better writer like Hemingway

        Can Dumbing Down Your Email Updates Make You More Money?

          There are certain politicians who have made it an art form to speak in 8th grade English. Now, their critics have a field day with this speaking style because they think these politicians are being condescending. They think that these professional legislators and executives are talking down to people. Well, there’s actually quite a bit of method to the madness. You have to understand that in our modern society, people… Read More »Can Dumbing Down Your Email Updates Make You More Money?

          Ignore This Question and You Will Fail in Email Marketing (and All Other Forms of Marketing!)

            Fact: your customers don’t exist to give you money. I know it sounds crazy, I know it’s probably quite a revelation, but let’s get real here. Other people don’t exist to put dollars in your pocket. I know, it’s hard to believe, but it’s true. Unfortunately, so many marketers promote products and send out email updates with the opposite assumption. They think that the reason why people joined their mailing… Read More »Ignore This Question and You Will Fail in Email Marketing (and All Other Forms of Marketing!)