Munich’s Direct Marketing Association, in their research notice something peculiar about subjects’ eyes when they were reading information. The subject’s eyes were not following a linear path, reading each word in succession, but instead jump around to different points in the body of the letter. So what were they looking at? The answer is the key to creating a post-click landing page that converts, with the help of what’s called… Read More »Strategy #72: Using Visual Hierarchy to gain attention
Facebook is always telling us, ‘Hey, this is doing pretty well, why don’t you boost it?’ And they make it so easy with that “BOOST’ button. One-click and you’re on your way to having your post seen by so many people. But wait! Before you boost, you’ll want to have a strategy to help you get the most out of your ad spend. Boost Button vs. Ads Manager Before we… Read More »Should you use Facebook Boost OR Facebook Ads?
Digital marketing has become the saviour for many startups, SMB’s and SMEs during these trying times when face-to-face sales meetings is no longer a viable option. These businesses are competing to have their website rank on the first page of web results and substitute sales meeting with online onboarding email marketing. In trying to understand Digital Marketing is like trying to trek through a jungle without a guide. So, we… Read More »What is Digital Marketing? A beginners guide.
The Hemingway app will make you a better writer. Period. It will show you how to cut out the jargon. Same for long sentences, unnecessary adverbs, superlative adjectives, and passive phrases. It’s super easy to use, too: Simply paste your writing into the Hemingway app Visually see what works, what doesn’t Make your changes, to do more of what does work Publish your polished piece Use the Hemingway app often to… Read More »Strategy #71: Become a better writer like Hemingway
There are certain politicians who have made it an art form to speak in 8th grade English. Now, their critics have a field day with this speaking style because they think these politicians are being condescending. They think that these professional legislators and executives are talking down to people. Well, there’s actually quite a bit of method to the madness. You have to understand that in our modern society, people… Read More »Can Dumbing Down Your Email Updates Make You More Money?
If you are a list marketer, you already know that your bread and butter comes from people clicking on the links in your email. When they click on your email links, they can sign up for all sorts of stuff. Every time they sign up for something, eventually, dollars will appear in your bank account. This is pretty straightforward. This is why you’re in the game. The problem is, a… Read More »Does Formatting Increase Email Update Conversions?
Let me tell you a secret to email list marketing. Regardless of the size of your list, your income will depend only on one factor: your ability to get list members to click on your offers. Even if you have a list of a million people and you have an open rate of 99%, you’re still not going to make any money if people do not click on your offers.… Read More »Do This to Get More Mailing List Members to Click on Your Offers
One of the most common dilemmas email list marketers face involves the question of personality. A lot of people are under the impression that they are not going to be taken seriously if their emails tend to be personal in nature. If you believe this, let me be frank with you. I’m not going to mince words with you here. I don’t know where you got that idea from because… Read More »Should You Keep Your Personality Out of Your Emails?
Fact: your customers don’t exist to give you money. I know it sounds crazy, I know it’s probably quite a revelation, but let’s get real here. Other people don’t exist to put dollars in your pocket. I know, it’s hard to believe, but it’s true. Unfortunately, so many marketers promote products and send out email updates with the opposite assumption. They think that the reason why people joined their mailing… Read More »Ignore This Question and You Will Fail in Email Marketing (and All Other Forms of Marketing!)