One mistake that many companies are making is to create a business website and not give it any attention or promotion as more and more consumers turn to social media to choose their next purchase. Despite the rise of social media platforms like Facebook, Instagram, and Twitter, nothing can replace a professional website.
Those who have websites are more likely to attract and retain clients. They may also be more likely to get new clients than those without websites. Some people might assume that it can be difficult for them to get good results in such a competitive market, but this is not true.
Social Media vs. Business Website
If you have a business website, then you can also use social media pages to grow your business. Coaches are advised to use Facebook or Instagram pages for marketing as it is well-known that some people will prefer to view their pages on their mobile phones. At the same time, most users like to visit the business website before making a purchase.
Focusing on social media and websites will do no harm to your business. It is better to get traffic from social media and then use your coaching business website to make the sale.
Strengthen your Social Media Presence with Business Website
Viewers are more likely to choose social media pages and shops with a linked business website. It not only makes the checkout easier for them but having a business website also creates a professional image of the coach. It doesn’t matter if you are an Individual or a Corporate Coach; having a Professional Website for your coaching business is essential to getting more leads and potential clients.
Having a website for your business, especially in today’s competitive market is essential for it to thrive and expand despite having an active social media presence. This online web presence gives you another layer of credibility and reassures your clients that you are truly whom you say you are and a reputable business.