Consulting Firms are hired on for developing a winning strategy. What they’re up against are, budgets being negotiated, internal resources being protected, and perception of jobs and promotions being on the line.
The process is further clouded by self-interest, internal politics and biases, such as risk aversion. In recent times consulting firms are also required to keep in mind they also need to overcome the social side of strategy.
Today, in finding new business and keep existing contracts, Consulting Firms need to embrace a Digital Marketing Strategy more than ever to prove their capabilities & ongoing expertise.