What is Digital Marketing? A beginners guide.

Digital marketing has become the saviour for many startups, SMB’s and SMEs during these trying times when face-to-face sales meetings is no longer a viable option. These businesses are competing to have their website rank on the first page of web results and substitute sales meeting with online onboarding email marketing. In trying to understand Digital Marketing is like trying to trek through a jungle without a guide. So, we thought we would take some time to provide that guide. What is digital marketing? Digital marketing refers to promoting or advertising a product or service online on the internet. The number of companies who are practising digital marketing is on the rise, but why are they using it? Why is

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