What is Digital Marketing? A beginners guide.

Digital marketing has become the saviour for many startups, SMB’s and SMEs during these trying times when face-to-face sales meetings is no longer a viable option. These businesses are competing to have their website rank on the first page of web results and substitute sales meeting with online onboarding email marketing. In trying to understand Digital Marketing is like trying to trek through a jungle without a guide. So, we thought we would take some time to provide that guide. What is digital marketing? Digital marketing refers to promoting or advertising a product or service online on the internet. The number of companies who are practising digital marketing is on the rise, but why are they using it? Why is

Strategy #72: Using Visual Hierarchy to gain attention

Munich’s Direct Marketing Association, in their research notice something peculiar about subjects’ eyes when they were reading information. The subject’s eyes were not following a

Should you use Facebook Boost OR Facebook Ads?

Facebook is always telling us, ‘Hey, this is doing pretty well, why don’t you boost it?’ And they make it so easy with that “BOOST’

What if there was an easier way to find clients. And what if you could start today with little to no effort?

Sounds too good to be true, right? What if I could prove it to you, would that be of some interest to you? And, just

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Strategy #72: Using Visual Hierarchy to gain attention

Munich’s Direct Marketing Association, in their research notice something peculiar about subjects’ eyes when they were reading information. The subject’s eyes were not following a

Should you use Facebook Boost OR Facebook Ads?

Facebook is always telling us, ‘Hey, this is doing pretty well, why don’t you boost it?’ And they make it so easy with that “BOOST’

What is Digital Marketing? A beginners guide.

Digital marketing has become the saviour for many startups, SMB’s and SMEs during these trying times when face-to-face sales meetings is no longer a viable

What if there was an easier way to find clients. And what if you could start today with little to no effort?

Sounds too good to be true, right? What if I could prove it to you, would that be of some interest to you? And, just

Strategy #67: Make It Easier for LinkedIn Followers To Get In Touch With You

According to LinkedIn you should add at least one mobile phone number to your account. Here is a step by step guide you can follow

Strategy #61: The Persuasion Equation

Let’s start by assuming everyone wants to make the best decision possible. In marketing terms, this means they want to get a good deal. Now

Strategy #23: The Barnum Effect

The Barnum effect says that individuals generally listen to and accept statements which describes their personality, provided that they feel that the message is tailored

Strategy #16: Follow Up Made Easy

This strategy works well when you have just met someone. We recommend this strategy for those who have an interview style podcasting business and wish

WhatsApp Officially Launches New, 8-Person Group Video Chat Option

Due to the lockdown in different parts of the world, people are highly relying on video calls for communication. While Zoom initially picked up massive popularity soon the various

Strategy #22: Sending Newsletters & Drip Campaigns through FB Messenger

Botletter allows you to send newsletters and drip campaigns through Facebook Messenger. Free 30-Day Trial: Save time managing social media by using Hootsuite to schedule posts,

What is “NPS” And Why Is It Important for Marketing

When it comes to growth metrics — between our funnel metrics, conversion rates, email open rates, customer close rates, and much, much more — we

Strategy #89 – How do you make money using Tik Tok

TikTok, the world’s leading and fast-growing short-video platform, ranked the number one downloaded app globally, recently started offering an alternative marketing solution for advertisers to