You’ve got a great idea and are launching a startup. Great job on making it this far. Unfortunately, this isn’t the hardest task for operating a startup. Convincing people why they should care about it, and what makes your product or service different from the competition, is where most startups fail.
If you’re running a startup, then generating traffic and leads are two of your biggest challenges. That is backed by HubSpot’s “State of Marketing Trends Report 2022”
Let’s look at some tips that can help your Startup land as many customers as possible.
Social Media Presence
Gone are the days of having your business listed on Google and hoping for the best. The emergence of FaceBook, Instagram, and TikTok have changed the game for good.
When you Google a product or service, you’ll get Google Map Pins, Ads, Blog Listicles, and generic images of whatever you searched for. There’s a lot of information on there and if your startup doesn’t have a strong SEO strategy…it would get lost in the thousands of entries.
With Instagram, a simple search will give you photos and reels of a product/service that customers are happily enjoying.
TikTok gives a personalized tour guide of whatever you searched for. Literal tutorials and step-by-step guides.
A strong social media presence is necessary for this highly competitive market. You must conform to the market’s needs.
Interact with your audience
Social media can make customers feel connected to your brand. Many companies create product-based social media posts, but behind-the-scenes posts can help potential customers feel connected to your brand. When you share how you create a product or how your startup operates on a day-to-day basis., customers feel like they’re getting to know your company. Every post can help grow a customer’s loyalty and bring them closer to making a purchase. This is important since 74% of customers rely on social media to guide their purchasing decisions.
Startups like yours can increase sales by creating content on social platforms that helps customers see why they need your product and how they can get more value from it. 54% of social browsers use social media to research products. Companies that show customers how to get more value from their products can increase sales by teaching people instead of selling to them.
Using email to support your social media
Email and social media have a huge role to play in the interaction between company and consumer. It’s a good idea to place a follow button in your email campaigns and make it shareable, as it will help you to generate and reach more leads and potential customers.
Having an effective social media strategy is imperative in this competitive market. If your startup needs direction in implementing these tips, reach out to us.