You have an innovative idea…excitedly you build a brand around it that becomes your startup. Things are going great until you notice a similar startup offering the same product or service with features and options different from yours. What would you do?
You must embrace competition and strategize around your competitor’s tactics. Tracking and monitoring their tactics are critical to having the edge. You don’t want to steal their methods, but you need to be ready to respond to them with your own digital marketing strategy.
Having a digital marketing strategy is important for any startup. Online marketing is where people spend the majority of their time, so if you’re a startup, you have to create an online presence.
The majority of your potential customers will not find out about you from a television ad or from a billboard on the side of the highway. Those older tactics are still valuable, but for most businesses these days it’s about creating a digital presence and then building that into more digital channels. We’re all competing for attention, which makes it even more important that your digital marketing is planned out, unique, and innovative.