Strategy #1 Let Your Audience Market For You
According to statistics, 92% of consumers trust recommendations they get from friends and family, which brings us to our first key strategy: let your target audience market for you.
This strategy works great in boosting legitimacy and trust in the eyes of a consumer base wary of gimmicks and paid endorsements. There’s a number of ways you can integrate this into your business.
The best & easiest way is to get in touch with your customers right after you have completed their service and ask them for a review. You can publish this review on your website, making sure to include an avatar and/or name, as well as a link to the person’s website if they have one.
The mistake a number of businesses make is that they will ask for this review with the submitted invoice. Are you really going to get a great review while they’re reviewing your bill?
A great strategy is to have a mobile-ready Testimonial web form handy on your smartphone. So, when they are praising all the help you have given them, you simply type in what they said there and then. The system will checkbox their approval to use it on your website, send them a copy & automatically added it to your website.