This strategy works well when you have just met someone. We recommend this strategy for those who have an interview style podcasting business and wish to send multiple guests a more personalised invitation.
Once you have the names and email addresses for guests you want to feature on your show, it’s time to send out cold emails. In these emails you make your initial request asking the recipient to be a guest on your podcast.
Send the Initial Email
There are a number of mass emailing tools out there (such as MailChimp, Infusionsoft, and AWeber), but that’s not what you need at this stage in the game. You’ll want to send a more personal request with a tool like QuickMail.io.
QuickMail.io is unique because it lets you automatically send one-to-one emails at scale through your Gmail account. It sends emails so that they arrive in the recipient’s inbox as a personal email. This increases the chances of your emails being opened and not being filtered into a spam folder.
QuickMail.io also lets you set up unlimited follow-up emails, which will automatically shut off once the recipient responds.
Follow Up With Interested Guests
Use FollowUpThen to stay in touch with prospective guests who responded to your initial emails, but haven’t yet booked a day/time for your podcast interview.
With this tool, you can add a simple email address to the BCC field on any email to remind you to follow up at a later date. You include your desired time frame within the FollowUpThen email address, and the email will then boomerang back into your inbox at that date and time. Once it’s back to your inbox, it’s up to you to decide if you need to follow up again.