TikTok, the world’s leading and fast-growing short-video platform, ranked the number one downloaded app globally, recently started offering an alternative marketing solution for advertisers to reach and engage with diverse target audiences across the world.
Thanks to TikTok’s unique and trend-setting formats, short videos can easily be created and shared. TikTok has completely disrupted the way people around the world express creativity. It inspires a distinctive form of short-video contents. In addition to the marketing standpoints, TikTok is offered as a marketing solution to help brands maximise their reach to target audiences, create awareness, and engage with new-generation consumers.
Unlike other platforms, TikTok has invented hashtag challenges and marketing campaigns, which drive engagement between brands and target audiences. It enables brands to connect creatively and authentically with TikTok’s millions of users around the world.
In the digital age, TikTok has become a platform of choices for people around the world to experience and enjoy creative contents.
Brand marketers and advertisers are starting to recognise how TikTok has an influence over new-generation consumers.
If you are an early-adopting marketer of Tik Tok, you are wondering how you can make money from it.
It all depends on your purpose.
• Brand Takeover: help brands attain as high as 100 percent share of voice. It allows brands to raise awareness of campaigns even before people enter the feed.
• Top View: Displayed at the first in-feed position, it helps brands achieve reach, traffic and consideration. It can yield millions of views and impressions each day.
• In-Feed Ads: Appeared in feeds while people explore video contents.
• Hashtag Challenge: Allows brands to launch a viral campaign by creating a video and inviting people to participate. It is a salient way for brands to actively engage with mass consumers through user-generated contents
• Branded Effects: Allows brands to create short videos and select a variety of branded effects like pictures and sounds to accompany videos. These effects can also bring a profound level of in-depth brand recognition and user engagement.
Once you have decided your purpose, you create advertising campaigns within Tik Tok.
To place ads on TikTok, there are two contact channels:
1) Automatic Placement and
2) Preferred Placement
• For customised-ad solutions (hashtag campaigns, branded effects), please contact our team – email@example.com.
• For general ad placements, please log in ads.tiktok.com. TikTok will later review and authorise.
TikTok has revolutionised digital marketing and advertising solutions. Unlike any other platforms, it provides brand marketers and advertisers unprecedented ways to create fun and inspiring contents with which to connect with diverse target audiences who are at the forefront of the latest trends and movements. And for the businesses who are quick learner, its also given them a new channel for monetisation.
But be quick as it could become like Facebook – overused from too many entries.