abm

ABM: The Right Way for Accountants & Lawyers to get the right leads.

    We’ve all heard how good account-based marketing (ABM) can be for your B2B business, but did you know it’s also great for your customers? It’s not often revenue goals and customer needs align as well as they do with account-centric strategies. Here are the four ways ABM done well is as much a win for your customers as it is for your growth targets: ABM win #1: We listen to our customers… Read More »ABM: The Right Way for Accountants & Lawyers to get the right leads.