barnum effect

Strategy #23: The Barnum Effect

    The Barnum effect says that individuals generally listen to and accept statements which describes their personality, provided that they feel that the message is tailored for them. It is somewhat (though not completely) meant for them. The Barnum Effect happens because people generally look for hits, rather than misses because it is easier to notice when something is present than when it is absent. The scientific name for this is… Read More »Strategy #23: The Barnum Effect