net promoter score

What is “NPS” And Why Is It Important for Marketing

    When it comes to growth metrics — between our funnel metrics, conversion rates, email open rates, customer close rates, and much, much more — we marketers have a lot to keep track of. But there is one extremely useful metric that is often overlooked, something many marketers don’t bother to calculate in the first place. And that metric is Net Promoter Score, or NPS. How Does NPS Work? Net Promoter Score… Read More »What is “NPS” And Why Is It Important for Marketing