Strategy #12 Newsjacking

    Strategy #12 Newsjacking Newsjacking is one of the most effective ways to get your brand noticed quickly. It usually doesn’t cost much to execute and can engage your consumers like no other content.  What is Newsjacking? Simply put, newsjacking is the art of taking a breaking news item and leveraging it to promote your brand. The idea is that every news story has a finite life cycle: if you can… Read More »Strategy #12 Newsjacking