persuasion equation

Strategy #61: The Persuasion Equation

    Let’s start by assuming everyone wants to make the best decision possible. In marketing terms, this means they want to get a good deal.  Now when we say they want a good deal it doesn’t mean they want the lowest price, it’s been proven over and over that price is typically NOT the number one decision-making criteria. If we agree on that, then I think we can also agree that it’s our… Read More »Strategy #61: The Persuasion Equation