Perhaps you’ve heard about pay-per-click (PPC) advertising and wondered if it could help your consulting business. Any business can benefit from PPC advertising since this form of online marketing allows marketers to control their budgets and target a specific audience. Let’s dive into what pay-per-click advertising is.
What Is PAY-PER-CLICK (PPC)?
A pay-per-click (PPC) can be defined as an advertising model that enables marketers to post ads on a platform for online advertisements and to pay the platform’s owner when those ads are clicked.
PPC is used by businesses to boost their traffic, sales, or inquiries. Common PPC platforms enable remarkable depth of targeting, allowing you to deliver ads exclusively to people who you believe meet your target audience.
How Does PAY-PER-CLICK (PPC) Work?
PPC marketing includes a variety of ad platforms, the most popular of which are Google Ads and Bing Ads. Within these platforms, there are different ad formats, including:
As a consultant, you should start your PPC marketing on Google Ads because it provides access to a wide range of potential customers and clients as well as a variety of options to set up and manage campaigns depending on your goals and objectives. Market your services on the correct platform that caters to your would-be customers.
PPC follows a simple process to start with:
Sign up for your desired platform account for advertising
Create ads by selecting the right targeting (by adding keywords or audiences, etc.)
Decide on the maximum price that you can pay for each click
As other marketers compete to bid on the same keywords, your advertisement gets entered into an auction
The order in which the ads are shown is decided by the bidding
When someone clicks on your ads, you get paid
Why PPC Is Important For Your Consulting Firm?
You start receiving clicks on your site very quickly
PPC can easily be tracked as it provides all the insights of conversions, ROI, and keywords too
You yourself can control when to run ads and how much you pay
You can hit your target audience easily
Can use a variety of ad formats available
If you would like to know more about PPC and understand how effective it is at attaining your ideal clients…contact us and we will get you right on track.