Video marketing is a highly underrated form of marketing for law firms. Since lawyers often have the reputation of being “stuffy”, video content can help make your firm seem more approachable while providing valuable information to your potential clients.
Create videos related to the questions your audience has about the legal questions and common questions your clients ask while working with you. You can work with a videographer or video marketing team to create visually appealing videos your audience will love.
In terms of promotion, you can include these videos in your SEO-friendly blog posts and generate traffic through YouTube SEO/marketing. The opportunities are nearly limitless when it comes to driving traffic and leads with video.
This is one area that not a lot of lawyers are utilising, and yet youtube’s user-friendliness, combined with the soaring popularity of video content, has made it the second largest search engine behind Google.
If you are ready to learn more about how to get started then get in touch with us today!